Current:Home > ContactShaquille O'Neal announced as president of Reebok Basketball division, Allen Iverson named vice president -TradeGrid
Shaquille O'Neal announced as president of Reebok Basketball division, Allen Iverson named vice president
View
Date:2025-04-25 18:16:23
Retired NBA legend Shaquille O'Neal has been named Reebok's first president of basketball, the company announced Thursday.
The company also announced that former NBA great Allen Iverson would be joining O'Neal's efforts as the brand's vice president of basketball.
The newly created position is part of Reebok's attempt to reenter professional performance basketball, the company said.
"We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment," said Reebok CEO Todd Krinsky. "With the combination of his deep-rooted history with Reebok and reigning influence he's made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball."
O'Neal has been a Reebok partner for decades — he signed with the shoe brand ahead of his rookie season back in 1992, which, at the time, was the company's biggest endorsement deal ever, the statement read.
In his new position, the hall-of-famer will lead Reebok's basketball strategy and "cultivate partnerships" with teams and athletes to help the brand pick up new relevance and dominance in the professional sport, as well as new brand deals with current players, the news release explained.
In response to the announcement O'Neal simply said in a statement, "We're back, baby! Get ready." It's unclear how involved O'Neal, who is also a full-time host on TNT's "Inside the NBA," will be in the new role.
Iverson has also been a longtime partner of the shoe company, and in his new role, is expected to "drive player recruitment, grassroots and community-based initiatives, and athlete activations like the Iverson Classic."
O'Neal, considered one of the most dominant centers in NBA history, played 19 years in the league, winning four titles, three with the Los Angeles Lakers and one with the Miami Heat. He was named the league's most valuable player in 2000.
Iverson, one of the most revolutionary scoring guards to play the game, spent the majority of his 14-year career with the Philadelphia 76ers, leading them to one NBA Finals appearance, which they lost to O'Neal's Lakers in 2001, the same season he was named NBA MVP.
- In:
- Shaquille O'Neal
- NBA
- Basketball
Simrin Singh is a social media producer and trending content writer for CBS News.
veryGood! (28)
Related
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Gwyneth Paltrow Shares Sex Confessions About Her Exes Brad Pitt and Ben Affleck
- Luxurious Mother’s Day Gift Ideas for the Glam Mom
- Olivia Wilde Reacts to Wearing Same Dress as Fellow Met Gala Attendee Margaret Zhang
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- A rapidly spreading E. coli outbreak in Michigan and Ohio is raising health alarms
- How to Sell Green Energy
- An $18,000 biopsy? Paying cash might have been cheaper than using her insurance
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- King Charles III Can Carry On This Top-Notch Advice From Queen Elizabeth II
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Kid Cudi says he had a stroke at 32. Hailey Bieber was 25. How common are they?
- Tearful Derek Hough Reflects on the Shock of Len Goodman’s Death
- Rising Seas Are Flooding Norfolk Naval Base, and There’s No Plan to Fix It
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Odd crime scene leads to conflicting theories about the shooting deaths of Pam and Helen Hargan
- Protecting Norfolk from Flooding Won’t Be Cheap: Army Corps Releases Its Plan
- Wisconsin Farmers Digest What the Green New Deal Means for Dairy
Recommendation
Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
Carbon Pricing Reaches U.S. House’s Main Tax-Writing Committee
Get Your Mane Back on Track With the Best Hair Growth Products for Thinning Hair
Queen Charlotte's Tunji Kasim Explains How the Show Mirrors Prince Harry and Meghan Markle's Story
US appeals court rejects Nasdaq’s diversity rules for company boards
Today’s Climate: May 13, 2010
Today’s Climate: April 30, 2010
Investors Worried About Climate Change Run Into New SEC Roadblocks