Current:Home > reviewsTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -TradeGrid
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-15 19:50:14
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (495)
Related
- Travis Hunter, the 2
- In the Pacific, Global Warming Disrupted The Ecological Dance of Urchins, Sea Stars And Kelp. Otters Help Restore Balance.
- Vermont Doubles Down on Wood Burning, with Consequences for Climate and Health
- Connecticut Passed an Environmental Justice Law 12 Years Ago, but Not That Much Has Changed
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Two Indicators: The fight over ESG investing
- Amy Schumer Trolls Sociopath Hilaria Baldwin Over Spanish Heritage Claims & von Trapp Amount of Kids
- You People Don't Want to Miss New Parents Jonah Hill and Olivia Millar's Sweet PDA Moment
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Iowa teen gets life in prison for killing Spanish teacher over bad grade
Ranking
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Some of America's biggest vegetable growers fought for water. Then the water ran out
- We battle Planet Money for indicator of the year
- Cities Pressure TVA to Boost Renewable Energy as Memphis Weighs Breaking Away
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Taylor Swift releases Speak Now: Taylor's Version with previously unreleased tracks and a change to a lyric
- These Candidates Vow to Leave Fossil Fuel Reserves in the Ground, a 180° Turn from Trump
- If You Can't Stand Denim Shorts, These Alternative Options Will Save Your Summer
Recommendation
South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
5 takeaways from the front lines of the inflation fight
India Is Now Investing More in Solar than Coal, but Will Its Energy Shift Continue?
Binance was once FTX's rival and possible savior. Now it's trying not to be its sequel
Nearly half of US teens are online ‘constantly,’ Pew report finds
Biden approves banning TikTok from federal government phones
After a Ticketmaster snafu, Mexico's president asks Bad Bunny to hold a free concert
Michael Cohen plans to call Donald Trump Jr. as a witness in trial over legal fees